What does 2018 hold for the publishing industry?

At the start of a new year our attention inevitably turns to friends and family, resolutions, and the inevitable industry predictions.  

Always keen to prepare for the future, we thought we’d share a couple of hot topics for the year ahead taken from a post on What’s New in Publishing. So crystal balls at the ready, here are our key predictions for the year ahead that publishers must not overlook.

1 GDPR

One topic that’s sure to dominate the digital publishing landscape over the coming months is the forthcoming General Data Protection Regulation (GDPR). Coming into effect on 25 May 2018, it offers businesses the chance to improve on their practices and put the consumer first.

GDPR is designed to give EU citizens more control over their personal data, and its impact will be felt far wider than just the EU. Consent will be required before any personal data is collected, so every business that collects, processes and stores personal data will become liable for data misuse.

Publishers will have to seek out new sources of first-party data through real-time location and context data. GDPR will change the way data is used to target customers, and see publishers focusing on real-time segmentation and targeting in order to remain compliant. Is your business ready for GDPR?

2 Integration – less is more

Clark Gilbert, a former professor of entrepreneurial management at Harvard Business School, has stated: “In industries that are being disrupted, only 9% of companies make it. Of the 9% that make it, all of them had set up a separate disruptive business unit.”

Gilbert also discovered that publishers who separate the online and print segments of their business were twice as innovative, with 60% higher market penetration that those which remained integrated.

It’s impossible to know exactly what 2018 has in store, but preparing for GDPR and streamlining your digital transformation program will give you a competitive edge for the year ahead.

Date Published : 09th of January 2018

Steve Odart

Published by : Steve Odart

About the Author : Steve Odart is the founder of Ixxus, with 28 years experience in the publishing industry. He started life at the London College of Printing, following his grandfather into the printing industry. He spent many years working with Quark through its launch of Quark XPress, and the Quark Publishing System, before setting up a publishing division within one of the UK’s largest Sun Microsystems Resellers. He then joined Oracle, as EMEA Business Development Director – Publishing and Media, prior to founding Ixxus in 2004. Steve has an extensive knowledge of publishing past, present and future, and has worked with the majority of the largest global publishers in his career to date.