The Future Of Content

future of content - emerging technologiesContent isn’t what it used to be. Publishers are facing a vast number of challenges, such as how to produce engaging, enriched content faster, and how to publish that content across multiple channels. Luckily, technology is playing a key role in the future of content, with machine learning and automation forging a new path for content.

An article on the Fourth Source website highlights some of the ways these emerging technologies are shaping our content.

Today, publishers focus less on multi-channel content and more on channel-neutral content. Content that transcends the boundaries of print or digital is possible thanks to automated technology. Content needs to be detached from a format, meaning it can be reused, updated and modulated with ease.

Content can only be repurposed if it can be searched for and discovered. Artificial intelligence (AI) can help – specifically machine-assisted categorization – by avoiding human error or bias, giving a consistent view of data, and revealing the true value of content.

Machine learning is also driving digital asset management, allowing businesses to organize, find and analyze large volumes of content more effectively. By changing unstructured content into smart data, machines can serve the most relevant content to audiences.

These emerging technologies create powerful data management solutions, ones which allow companies to protect their brands, control costs, and maximize the value of their digital assets.

If content is going to push boundaries, processes and workflows need to constantly evolve. Digital workflows can underpin the flow of content from author to consumer, meaning more efficient approval cycles and faster time to market.

Organizations are having to adapt to new ways of working with content through smart technology. In return they can enjoy the efficiency, productivity and value this technology brings.

Date Published : 05th of December 2017

Steve Odart

Published by : Steve Odart

About the Author : Steve Odart is the founder of Ixxus, with 28 years experience in the publishing industry. He started life at the London College of Printing, following his grandfather into the printing industry. He spent many years working with Quark through its launch of Quark XPress, and the Quark Publishing System, before setting up a publishing division within one of the UK’s largest Sun Microsystems Resellers. He then joined Oracle, as EMEA Business Development Director – Publishing and Media, prior to founding Ixxus in 2004. Steve has an extensive knowledge of publishing past, present and future, and has worked with the majority of the largest global publishers in his career to date.