Where digital transformation and content management meet

Where digital transformation and content management meetThe concepts of content management and digital transformation are not new. But as businesses face increased technology-driven disruption, the need for successful implementation and intersection of both has become a key priority for many sectors, including publishing.

As an article on CMSWire highlights, the connection between content management and digital transformation is growing stronger by the day. At the core of both these models is the customer experience (both external customers and employees) and the need for greater efficiency and productivity.

Digital transformation is about doing things differently – at the same time as doing different things. The success of any digital transformation project relies as much on the ability to wholly redefine the experiences of customers, employees, and other stakeholders as it does on the technology itself.

Meanwhile, content management is playing a more central role within organizations across many sectors. No longer seen simply as a solution, these capabilities are working as part of a wider set of smart information management strategies, informing the decision-making process and guiding technology investments.

In a business world which places content at the center of everything, the practice of managing that content can help organizations command greater control of their data and intellectual property.

The process of transforming data into information and then into actionable insights and knowledge is complex. The challenge of digital transformation can only be met once organizations fully understand, anticipate and redefine how to best manage their content.

Date Published : 17th of January 2018

Steve Odart

Published by : Steve Odart

About the Author : Steve Odart is the founder of Ixxus, with 28 years experience in the publishing industry. He started life at the London College of Printing, following his grandfather into the printing industry. He spent many years working with Quark through its launch of Quark XPress, and the Quark Publishing System, before setting up a publishing division within one of the UK’s largest Sun Microsystems Resellers. He then joined Oracle, as EMEA Business Development Director – Publishing and Media, prior to founding Ixxus in 2004. Steve has an extensive knowledge of publishing past, present and future, and has worked with the majority of the largest global publishers in his career to date.