Data: If you’ve got it, use it

Businesses are moving fast to embrace the data ethos; how to use data is the question on everyone’s lips.

The financial services sector is tackling this issue by recruiting data engineering teams. These teams have the exclusive remData: If you’ve got it, use itit of creating and maintaining a multi-source data set (product data, customer data, market data, supplier data, etc.) and finding new, profitable uses for it.

Similar teams can also be found in retail, travel and leisure. In fact, data-driven teams are popping up across most industries, but can the same be said for publishing? 

According to a recent article on The Bookseller website, creative industries such as publishing are often suspicious of data engineering experts.

Engineered data brings huge potential to any company. Chatbots, product recommendation engines, mass personalization strategies, and more are all driven by data – and are all of great interest to publishers. So what’s holding publishers back?

Access to customer data might be one reason. Third-party platforms such as Amazon own the customer data, so publishers not selling direct have little or no access to it.

Instead of focusing on what they don’t have, publishers need to identify a data-based asset which will drive future products and services. Customer data may be hard to come by, but data also comes in the form of market (data), product (data), content-based (data), and author-related (data).

With the data source decided, publishers then need to make sure they have the resource, tools, technology, workplace culture, and forward-thinking outlook to make data-driven decisions.

Tackle these issues and your publishing business will be exploiting new data opportunities and delivering content in compelling new ways. In fact, there’ll be no holding you back…

Date Published : 27th of November 2017

Steve Odart

Published by : Steve Odart

About the Author : Steve Odart is the founder of Ixxus, with 28 years experience in the publishing industry. He started life at the London College of Printing, following his grandfather into the printing industry. He spent many years working with Quark through its launch of Quark XPress, and the Quark Publishing System, before setting up a publishing division within one of the UK’s largest Sun Microsystems Resellers. He then joined Oracle, as EMEA Business Development Director – Publishing and Media, prior to founding Ixxus in 2004. Steve has an extensive knowledge of publishing past, present and future, and has worked with the majority of the largest global publishers in his career to date.