3 Steps To Digital Transformation

3 steps to digital transformationDigital technologies have created a world in which everyone is empowered to become creators, curators, consumers and distributors of content. And while this may seem a bleak prospect for the publishing industry, it is, in fact, an opportunity. The key is being open to new ideas, being able to secure investment and embracing the concept of digital transformation.

An article on journalism.co.uk highlights the steps one media business has taken to ensure it can thrive as a digital publisher.

Attract the top talent

Recruiting the best employees is essential for success. If a business thinks and acts like it is doomed, no one is going to believe in it. Instead, by creating a successful employee brand centred on innovation, collaboration and engagement, publishers are able to attract younger talent and appeal to a wider audience.

Invest in quality

Content is the engine of the publishing industry, so the quality of that content is essential. Publishers have to make a decision between paid content and advertising. But, regardless of that choice, if there has been no investment in quality content neither business model will work.

Focus on data

If content is the engine, then data is the oil of the industry. It is needed for product optimisation, user analysis, personalisation and automation. It is essential that publishers stay up-to-date with new technologies and ensure staff have the training to get the most value from these technologies – and the data they generate.

If you want to learn other ways your business can master the art of digital transformation, head to our Checking-In on the Road to Digital Transformation seminar at the London Book Fair in March.

Date Published : 17th of February 2017

Steve Odart

Published by : Steve Odart

About the Author : Steve Odart is the founder of Ixxus, with 28 years experience in the publishing industry. He started life at the London College of Printing, following his grandfather into the printing industry. He spent many years working with Quark through its launch of Quark XPress, and the Quark Publishing System, before setting up a publishing division within one of the UK’s largest Sun Microsystems Resellers. He then joined Oracle, as EMEA Business Development Director – Publishing and Media, prior to founding Ixxus in 2004. Steve has an extensive knowledge of publishing past, present and future, and has worked with the majority of the largest global publishers in his career to date.