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It's absolutely essential to have a business partner like Ixxus, here in the uk to help provide strategy and guidance to our customers
Peter Webster, Senior Vice President, Percussion Software
...developed and specified the system exactly how we wanted it to work
Matt Farrow, University Website Manager, University of Surrey
What are the fundamentals of promoting yourself on the World Wide Web? For a long time now I have been having lengthy discussion with some of my colleagues as to what search engines really want. With the new IXXUS site being launched I believe it’s the perfect opportunity to exercise our theories in a meaningful way.
These days most web savvy organisations use some form of web tracking and/or analytics tool to monitor site traffic, statistics and visitor behaviour.
Recently there has been a lot of press about potential breach of privacy issues in Britain arising from the use of tracking tools such as Phorm, which can track a user's web browsing behaviour, and then use this information to deliver targeted advertisements back to the user which are categorised as being relevant or of potential interest.
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