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Intelligent Search™

Turning Information into Knowledge - one of the business issues of 2008

• One of the biggest problems of the 21st century is how to deal with the exponential growth in information availability (growing at 1% per week currently)
• As markets globalise, go "24/7", as market and product life cycles diminish, the importance of information for business decision making has never been more critical
• As the volume of data grows across disparate locations, systems and modalities, searching for the right information is getting more complex, just as demands for its speed and accuracy increase.

Getting access to the right information, real time is a problem and its getting worse

• "Knowledge" workers spend up to 30% of their time looking for information and, tellingly, only finding it half the time.
• 60%+ of CEOs say they need to do a better job capturing and understanding information in order to make quick business decisions
• 55% of large financial institutions say it is difficult or very difficult to get access to the right business information; 81% would like greater access to timely business information
• 85% of information is unstructured

Intelligent Search™ is about turning this information overload into a competitive weapon

• Too often, information management is seen as a service and cost centre
• Unless it is looked at strategically, from a top-down business needs point of view it will never deliver competitive advantage
• It then becomes a value add, a time to market driver, a set of business information tools across an organisation that deliver real returns strategically, operationally and financially

The complexity of search

What is Intelligent Search™ about?

• Principle 1: Search is implicit in all that we do
• Principle 2: Search will only deliver tangible financial returns if looked at from a "line of business" perspective
• Principle 3: Access to the right content (at the right time) is fundamental to the ability to do business
• Principle 4: The content is less important than the knowledge that can be derived from it and how it relates to other content
• Principle 5: Understanding the user and the user's search context is key
• Principle 6: Search will increasingly require a "rich" client interface, personalised to a user's needs
• Principle 7: Search will move from "pulling" information via a search box to "pushing" information, real time, to any device

Intelligent Search™ is top-down AND bottom up

• Top-down business-needs focused &
• Bottom-up architectural needs focused

• Integrate strategy with structure
• Deliver real benefits: Strategic, Operational, and Financial

It is both vertically focussed - or "line of business"

Yet requires a organisation-wide view of the solution and information architecture