Xana is a new fashion business, founded by Ana Lesiak, former Managing Director at Zara (UK). Under the banner Fair Fashion™, the company focuses on selling clothes that make use of fabrics chosen for their beauty and for their low impact on the environment. It purchases the fabrics at fair trade prices and aims to use vintage features in most of its designs. The clothes are produced in a factory that takes special care in human welfare, and the business aims to directly help people in the production line.