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118.com Case Study
There are numerous 118-prefixed phone services - 118888, 118118, 118212, 118500 ad infinitum - and on the web there is 118.com, owned by Conduit, whose main businesses are traditional telephone-based directory-enquiry services, including the UK, Ireland and France, and call centre operations, such as mobile phone provisioning for Vodafone. Acquiring the various 118 domains was a stroke of marketing genius that puts Conduit ahead of its competitors.
