Search results for tag “personalisation”
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Privacy Issues Associated with Web TrackingThese days most web savvy organisations use some form of web tracking and/or analytics tool to monitor site traffic, statistics and visitor behaviour.
Recently there has been a lot of press about potential breach of privacy issues in Britain arising from the use of tracking tools such as Phorm, which can track a user's web browsing behaviour, and then use this information to deliver targeted advertisements back to the user which are categorised as being relevant or of potential interest.
