Search results for tag “personalisation”
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Personalisation
Put simply, personalisation is the ability to provide content and/or services that target an individual user. This can be as straightforward as displaying a welcome message with the identified user’s name to a more sophisticated mechanism to provide tailored content (and links to content) that is tailored to an individual’s interests or preferences. Ixxus have extensive knowledge and experience in providing personalisation services that can meet your needs.
Privacy Issues Associated with Web TrackingThese days most web savvy organisations use some form of web tracking and/or analytics tool to monitor site traffic, statistics and visitor behaviour.
Recently there has been a lot of press about potential breach of privacy issues in Britain arising from the use of tracking tools such as Phorm, which can track a user's web browsing behaviour, and then use this information to deliver targeted advertisements back to the user which are categorised as being relevant or of potential interest.
