Intelligent Search�

Turning Information into Knowledge - one of the business issues of 2008

One of the biggest problems of the 21st century is how to deal with the exponential growth in information availability (growing at 1% per week currently)
As markets globalise, go "24/7", as market and product life cycles diminish, the importance of information for business decision making has never been more critical
As the volume of data grows across disparate locations, systems and modalities, searching for the right information is getting more complex, just as demands for its speed and accuracy increase.

Getting access to the right information, real time is a problem and its getting worse

"Knowledge" workers spend up to 30% of their time looking for information and, tellingly, only finding it half the time.
60%+ of CEOs say they need to do a better job capturing and understanding information in order to make quick business decisions
55% of large financial institutions say it is difficult or very difficult to get access to the right business information; 81% would like greater access to timely business information
85% of information is unstructured

Intelligent Search� is about turning this information overload into a competitive weapon

Too often, information management is seen as a service and cost centre
Unless it is looked at strategically, from a top-down business needs point of view it will never deliver competitive advantage
It then becomes a value add, a time to market driver, a set of business information tools across an organisation that deliver real returns strategically, operationally and financially

Search requires expertise and methodology

The complexity of search

Search needs an understanding of what problem it is trying to solve, the user's context and use of terminology, how information is classified and processed. It needs context. If you understand these and the context is properly analysed, classified and tagged, you dramatically improve search's sensitivity and specificity.

This is Intelligent Search�, pioneered by Ixxus

What is Intelligent Search� about?

The Seven Principles of Intelligent Search�

Principle 1: Search is implicit in all that we do
Principle 2: Search will only deliver tangible financial returns if looked at from a "line of business" perspective
Principle 3: Access to the right content (at the right time) is fundamental to the ability to do business
Principle 4: The content is less important than the knowledge that can be derived from it and how it relates to other content
Principle 5: Understanding the user and the user's search context is key
Principle 6: Search will increasingly require a "rich" client interface, personalised to a user's needs
Principle 7: Search will move from "pulling" information via a search box to "pushing" information, real time, to any device

Intelligent Search� is top-down AND bottom up

A successful approach to delivering results

A successful approach to Intelligent Search� requires an approach which is both...

Top-down business-needs focused &
Bottom-up architectural needs focused

Without putting these two together, search will never...

Integrate strategy with structure
Deliver real benefits: Strategic, Operational, and Financial

It is both vertically focussed - or "line of business"

Shift focus to a search enabled line-of business solution...

Yet requires a organisation-wide view of the solution and information architecture

...but with enterprise wide structure.

Intelligent Search� has been created by Ixxus out of its experiences in delivering search related solutions and its knowledge of what is wrong with current solutions in the market place. Ixxus has developed the expertise and methodologies (and proven them!) to provide solutions that deliver and maintain (as volume and complexity grows) the operating performance and financial benefits that good search can offer.