How To Turn Content Into Revenue

monetise contentWe all know a lot about content – especially those of us working in the publishing industry. After all, it’s central to what we do. Yet, it also raises the million dollar question: how do you successfully monetise that content?

Unfortunately, traditional economics no longer work in the world of publishing. The abundance of free online content and the many different ways content is consumed has meant publishers have less control of the communication funnel.

However, all is not lost. Far from it. Publishers just need an open mind and a bit of vision to unlock content’s alternative revenue streams.

An article on Ribbonfish suggests three monetisation opportunities for publishers open to new ideas.

Memberships

More often than not, traditional publishers have two amazing assets already securely under their belt: experience and reputation. Building on this, the next logical step is creating paying membership or subscription services. Just remember: if readers are going to pay, you need to offer content, incentives and tools they can’t find elsewhere.

Advertising

Ads have become part and parcel of the online experience, giving publishers the chance to monetise. The content is free, but the ads surrounding the content generate revenue. Combine the right content with the right ads and the readers will want to return.

Technology

Legacy systems have caused no end of trouble for publishers, but the cloud has turned this challenge on its head. The cloud means that changes can be made faster and content can be created and distributed in real-time, and in line with trends.

Of course, the future of monetising digital content goes far beyond these three ideas. If you would like to find out more about maximising revenue from your content, head to next month’s London Book Fair. Content monetisation is just one of many topics being discussed between 13 and 16 March 2017.

Date Published : 09th of February 2017

Steve Odart

Published by : Steve Odart

About the Author : Steve Odart is the founder of Ixxus, with 28 years experience in the publishing industry. He started life at the London College of Printing, following his grandfather into the printing industry. He spent many years working with Quark through its launch of Quark XPress, and the Quark Publishing System, before setting up a publishing division within one of the UK’s largest Sun Microsystems Resellers. He then joined Oracle, as EMEA Business Development Director – Publishing and Media, prior to founding Ixxus in 2004. Steve has an extensive knowledge of publishing past, present and future, and has worked with the majority of the largest global publishers in his career to date.